Ritual Project


This is fantastic, the final film ‘UP THERE’ produced over the duration of Stella Artois’ ‘Ritual Project’ in New York in collaboration with Colossal Media. I’ve already talked at length about this work and my admiration for Colossal Media so I won’t cover the old ground again here but what I love about this film …

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Stella Artois from the Ritual Project by Colossal Media

UP THERE from the Ritual Project

Readers of the blog may recall my discussions of the collaboration between Colossal Media and Stella Artois a.k.a. ‘The Ritual Project‘. This was all set to lead to a documentary but then everything went quiet.  That is until I received an email yesterday from my contact on the production team with news that they’ve been …

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Ritual Project Stella Artois Close Up

Ritual Project Update

The project is into its final few days and there are some interesting snippets of the painters at work, both close up and in time lapse. Here are a few highlights, more here and here. I’d personally like to see some longer clips with perhaps some discussion from the painters about the techniques employed. I …

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The Ritual Project

Stella Artois and Colossal Media are collaborating in New York to use hand painted advertising over 21 days to demonstrate the ‘ritual’ of pouring a glass of Stella.  This ritual involves nine steps and by day 11 they’re on step three, mainly due to adverse weather conditions. It’s going to be a busy ten days …

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