Hovis

Fading painted sign on a wall advertising Daren Bread

When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’

‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing its flour from the mills on the river Darent in …

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Screen shot from Hovis Commercial

New Hovis Commercial

Rank Hovis kindly sponsored the work with The History of Advertising Trust in getting the archive off the ground and now their sister brand, Hovis, have featured a Ghostsign in their latest TV commercial. You can catch a glimpse at about 00:10 in the clip below. Incidentally this sign isn’t in the archive so any …

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Maggie Jones joins the archive

Maggie Jones has signed up to contribute her work to the UK Ghost Signs archive.  Here’s one of my favourites from her set, a new addition to the Hovis collection, this one from Tooting in South London. You can get involved too, more information here and the Flickr group here.

Hovis Ghostsign off Green Lanes in Harringey

Hovis Update

Some time ago Rosemary tipped me off about this well preserved Hovis sign just off Green Lanes in Harringey which I’ve now got round to photographing. It is an excellent example, well preserved, and strikingly similar to the one in Islington (see below) in terms of the logo and design.  However, the slogans differ, this …

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Hovis J T Turner

Hovis (Haringey)

Further to the previous post on the Hovis sign in Islington, here’s another example of this style from along Stroud Green Road in Haringey. The Hovis logo is different but the principle of Hovis sponsoring the painting of the sign in return for it being featured is the same.

Hovis Camden Passage Islington

Hovis (Islington)

I discovered this sign at night on 3rd April this year and only got round to photographing it on Tuesday this week. I’ll have to go back to take another picture once the estate agent’s sign is removed but have put it up today because of the story behind it. On Tuesday I asked the …

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Hovis Van Painting Directions

Hovis Process

Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country.  It is some directions issued by Hovis as to how the back of a bread van should be painted. In a 1952 Association of National Advertisers (USA) book there is a reference …

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