Fading painted sign on a wall advertising Daren Bread

When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’

‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing its flour from the mills on the river Darent in …

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Painted advertisement on a gable end for Puck Matches

Puck Matches: Archival Photo of a Gable End

This fascinating archival image is part of a larger collection of outdoor advertising captured photographically in the early 1930s and donated to the History of Advertising Trust (HAT) by Alan Bristow. This particular gable end in Pendleton features a painted sign advertising Puck Matches, which was once a Bryant & May brand. Both Puck and …

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Hand painted advertising on a building for various motoring brands

49 New Signs

Since handing over day-to-day responsibility for the archive to the History of Advertising Trust there has been a steady influx of new material. 49 new signs have been uploaded to the online galleries and this means that c.750 are now documented through the collective efforts of photographers across the country. I’ve listed the codes for …

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Project press (BBC Liverpool)

Caroline has secured the first press coverage for the archive and her work capturing signs in Liverpool.  Read the full story on the BBC Liverpool website. If anyone else has any contacts that would be interested in covering the 18th March launch then get in touch. [Update: Liverpool Ghost Signs book now published.]

Hovis Van Painting Directions

Hovis Process

Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country.  It is some directions issued by Hovis as to how the back of a bread van should be painted. In a 1952 Association of National Advertisers (USA) book there is a reference …

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Watneys Competition Entries

Watneys Competition

Further to the post on Watneys Wall here are a couple of pictures showing how the competition was run. Above is the sign that was displayed in bars to encourage entries for a prize of £50, and below a picture from the article in the January 1938 ‘The Poster’ showing the 40,000 entires being dealt …

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