17 Jun 2007

Watneys Competition

Watneys Competition Poster

Further to the post on Watneys Wall here are a couple of pictures showing how the competition was run.

Above is the sign that was displayed in bars to encourage entries for a prize of £50, and below a picture from the article in the January 1938 ‘The Poster’ showing the 40,000 entires being dealt with. A great piece of early consumer involvement and integration across channels.

Watneys Competition Entries