Bread

Fading painted sign on a wall advertising Daren Bread

When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’

‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing its flour from the mills on the river Darent in …

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Bull Dairies painted sign on wall by Nick Stenning

Fresh lick of paint

I received an email this morning from a mural artist with an interest in working to restore/repaint Ghostsigns in the UK. She found me via a great project being run by the London Mural Preservation Society. I started drafting a response and then realised I’ve never written specifically about this topic and thought a blog …

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Whittons Bread Lincoln

Whitton’s Bread

Andrew Hughes, who is writing his dissertation on the protection of Ghost Signs, sent me this well preserved sign from Lincoln.  The bread would most probably have been made at Whitton’s Mill in nearby Whitton, perhaps an early competitor to Hovis as this sign is actually for the shop but probably paid for by Whitton’s. …

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Hovis J T Turner

Hovis (Haringey)

Further to the previous post on the Hovis sign in Islington, here’s another example of this style from along Stroud Green Road in Haringey. The Hovis logo is different but the principle of Hovis sponsoring the painting of the sign in return for it being featured is the same.

Hovis Camden Passage Islington

Hovis (Islington)

I discovered this sign at night on 3rd April this year and only got round to photographing it on Tuesday this week. I’ll have to go back to take another picture once the estate agent’s sign is removed but have put it up today because of the story behind it. On Tuesday I asked the …

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Hovis Van Painting Directions

Hovis Process

Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country.  It is some directions issued by Hovis as to how the back of a bread van should be painted. In a 1952 Association of National Advertisers (USA) book there is a reference …

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