Reverse

The Mirrored Owl Cigars of San Francisco

Early twentieth century photos show an Owl Cigars sign in reverse on a huge San Francisco wall. But why was it painted like that?

26 Jul 2024

Los Angeles’ Reverse Palimpsest

This ‘reverse’ ghost sign was recently revealed in Los Angeles and provides a third example of concrete setting and holding back the paint that once covered the wall of an adjoining building. (See two more examples posted previously here and here.) Most visible are the large lower-case letters that spell ‘ella’. It isn’t clear whether […]

13 Jul 2018

King Size Viceroy Reversal in Rockford IL

This ghost sign in Rockford, Illinois advertises Viceroy cigarettes, and that they are ‘Now King Size’. It was shared on Twitter by BarbarianDiva and is a lovely example of a ‘reverse’ ghost sign. This effect is achieved by the demolition of the host building, leaving the paintwork on the adjacent property that was built after […]

11 May 2018

Mirrored Ghostsign from Portland, Oregon

Following the talk at St Bride, a chain of events led to Ash at Brilliant Signs, via Stewart at McLaren Signs, sending me a copy of Letterheads Magazine from 1998. I’d expressed an interest because of the big centre spread showing lots of ghostsigns. However, on page 10 was something even better, namely this amazing […]

1 Dec 2013