Gillette

Light Capsules from Craig Winslow

Craig Winslow is an experiential designer who has recently turned his gaze towards ghostsigns, and the creative possibilities offered by applying his expertise in light projection mapping. The idea first came to him during a trip across America and has grown since. In essence it involves recreating the fading signs through a process of typographic …

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Gillette Criterion Southwark Bridge Road

Gillette/Criterion (RIP)

Gillette/Criterion, Southwark Bridge Road, London, SE1 (July 2007) Gillette/Criterion, Southwark Bridge Road, London, SE1 (November 2009) Two RIPs in one day, what’s happening! Again, this happened a little while ago but it was only today that I managed to get out with my camera to take a photograph. This was once one in a series …

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Gillette Sunday Illustrated Cafe palimpsest

Gillette Palimpsest 2

Here’s another example from the Gillette campaign where there are three signs revealed on one site (palimpsest) in Dalston: Gillette across the middle; Cafe vertically on the right; Sunday… on the diagonal in the top left. There are probably even more but these are the most prominent.

Gillette Criterion Westminster Gazette palimpsest

Gillette Palimpsest

Following the previous post on Gillette Razors I was looking again at this sign which I had always referred to as ‘Westminster Criterion Matches’. It is a rare example of two signs on different walls of the same building, sharing its home with my original post. On closer inspection it is possible to make out …

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Gillette Razors Spitalfields Frank Jump

Gillette Razors

Frank Jump just posted this London sign┬áhe photographed while visiting in Spring 2001. It’s a classic Gillette ad with the characteristic blue background colour. The sign below is one I took on Clapham High Street and part of a an ongoing Campaign that Gillette ran in the Brickad format. You can see on the Clapham …

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