Daren Bread
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When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’
‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing its flour from the mills on the river Darent in […]
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Time Travel with Google Streetview
This fragment of a ghostsign for Daren Bread in Stoke Newington is one of the stops on my walking tour in the area. Now, thanks to Google Streetview’s new ‘timelapse’ feature, we are able to visit the location as it was in 2008, prior to the removal of the mounted sign for Lemongrass. This clearly […]