28 Feb 2024
RIP: The Chronicle, High Street, Crewe
The former premises of The Chronicle newspaper in Crewe were once home to this bold ghost sign. However, it is no more. At some point between May 2017 and May 2018, it was painted over by a new advertisement for Lesley Ann Wittering’s (L.A.W.) yoga and pilates studio. RIP.
One of the things that was curious about the sign was the marked level of fade on the second lowercase ‘r’. (This is one of three in total, noteworthy in their own right for their extended shoulders — the curved part on top — compared to the ‘f’ for example.) This was likely an oversight by the signwriter when applying the second coat of black to the letters, but perhaps there are other explanations…
The Chronicle
“The Chronicle, for News, for Ads, for You”
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