When letter-press meets hand painted advertising on walls: San Miguel Fresca posters
I’m briefly back in London and it is hard not to notice this poster campaign for San Miguel’s new summer beer, Fresca. (That might have something to do with the fact that 10,000 locations feature the work.) Created by the advertising agency Saatchi & Saatchi it has involved a collaboration with letter-press artist Alan Kitching to give a distinctive […]
13 Apr 2012
