Fading Ads of Philadelphia by Lawrence O’Toole

This ghostsign advertising Roxy’s Hunting Goods did for Lawrence O’Toole what the Stoke Newington Fount Pens sign did for me. It sensitised him to the presence of ghostsigns in the urban environment, and started a programme of activity that would lead to the publication of his book, Fading Ads of Philadelphia. He still regards it …

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