Cassandre

Cassannet: A Dubonnet-Inspired Typeface

This film is promoting the typeface Cassannet, inspired by the iconic Dubonnet triptych found on numerous ghostsigns across France. The campaign was originally designed for the brand by the artist Cassandre and this typeface has been designed by Atipo in Spain. Thank you to Jess over on the University of Wolverhampton Visual Communication blog for passing this to …

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Large hand painted sign on a wall in France advertising Dubonnet

Dubo, Dubon, Dubonet in Paris, 1983

I had to share this as it is a brilliant example of the classic ‘Dubo, Dubon, Dubonnet’ campaign with illustrations in the hand painted form. It was captured by Scott Phillips in Paris in 1983 and, on his blog, he describes how he was able to create this wonderful image. The original artwork for the 1932 campaign was produced by French artist A. M. …

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