3 Aug 2007

Ghost Signs in Literature

Although not published until 7th August the following quote comes from chapter two of William Gibson’s Spook Country.

“The old man reminded Tito of those ghost-signs, fading high on the windowless sides of blackened buildings, spelling out the names of products made meaningless by time.”

William Gibson, from Chapter 2. Ants In The Water, Spook Country

I like this description of ghost signs and the way that their companies and brands have faded in meaning in much the same way as the advertisements have done. From what I know of William Gibson he writes mainly sci-fi stuff so I might not read this book but will probably skip to chapter two if I see it in a bookshop.

This was picked up on the node blog.

Spook Country by William Gibson book cover

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