HAT

49 New Signs

Since handing over day-to-day responsibility for the archive to the History of Advertising Trust there has been a steady influx of new material. 49 new signs have been uploaded to the online galleries and this means that c.750 are now documented through the collective efforts of photographers across the country. I’ve listed the codes for […]

5 Aug 2011

Project press (BBC Liverpool)

Caroline has secured the first press coverage for the archive and her work capturing signs in Liverpool.  Read the full story on the BBC Liverpool website. If anyone else has any contacts that would be interested in covering the 18th March launch then get in touch. [Update: Liverpool Ghost Signs book now published.]

15 Jan 2010

Hovis Process

Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country.  It is some directions issued by Hovis as to how the back of a bread van should be painted. In a 1952 Association of National Advertisers (USA) book there is a reference […]

18 Jun 2007

Watneys Competition

Further to the post on Watneys Wall here are a couple of pictures showing how the competition was run. Above is the sign that was displayed in bars to encourage entries for a prize of £50, and below a picture from the article in the January 1938 ‘The Poster’ showing the 40,000 entires being dealt […]

17 Jun 2007

Watneys Wall

Yesterday I visited the History of Advertising Trust (HAT). I came across a funny old poster for Watney’s Ale.  It was a parody of the painted ad format and of painted political slogans and was done in 1938 by an advertising agency called Horrocks and Company. This picture from the October 1938 edition of ‘The […]

16 Jun 2007